'We're tired of buying in siloes,' Firstbrook told Information Security Media Group. Sophisticated buyers are taking a more strategic approach to their endpoint protection purchases and want products that will help consolidate their technology stack and correlate data (see: CrowdStrike, Microsoft, Trend Micro Top EDR Forrester Wave).

The remaining buyers tend to be less mature and need someone to manage the product on their behalf.Ĭlients increasingly want to integrate their endpoint protection technology into a broader security ecosystem via XDR, bringing endpoint telemetry together with that from network, email and identity settings, Firstbrook said. The endpoint protection market has rapidly matured in recent years - 80% of organizations have already adopted a cloud-based offering and half of businesses have already upgraded from antivirus software to endpoint detection and response, said Gartner Vice President and Analyst Peter Firstbrook. See Also: Ceasefire! Agility and Security Find Partnership Working “Better Together” in Cloud Security

Cybereason has risen to the leaders quadrant and Trellix has fallen to a niche player. Microsoft and CrowdStrike once again dominate Gartner's Magic Quadrant for Endpoint Protection.

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